Performance Midlands was founded on a long-standing passion for cars and years of hands-on experience within the automotive market. From an early interest in vehicles, our founder naturally progressed into buying and selling cars, developing a deep understanding of quality, value, and what discerning buyers look for.

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As experience grew, so did the business. What began as a personal interest evolved into a full-time operation built on careful sourcing, honest presentation, and a commitment to doing things properly. Performance Midlands was created to offer well-selected vehicles without pressure, exaggeration, or unnecessary complexity.

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Every car we sell is individually chosen, thoroughly checked, and prepared to a high standard before being offered for sale. We focus on vehicles that stand out for the right reasons — condition, specification, and overall value — ensuring our customers can buy with complete confidence.

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For us, this is more than simply selling cars. It’s about building trust, maintaining high standards, and delivering an experience that feels professional, transparent, and enjoyable from first enquiry to handover.